Schaeffler India Limited has announced that its automotive aftermarket sub-brands — FAG, INA, and LuK — will be brought under the main Schaeffler brand name as part of a unified brand strategy. The announcement was made on September 8, 2026.
The rollout will begin in the second quarter of 2027 and will be implemented gradually across global markets.
What Is Changing
Schaeffler has been selling its automotive aftermarket spare parts under three sub-brand names — FAG, INA, and LuK. Under the unified brand strategy, all three sub-brands will transition to the main Schaeffler brand name. This initiative is being led by the Vehicle Lifetime Solutions division at Schaeffler.
How the Rollout Will Happen
- The transformation begins with FAG in Q2 2027. FAG products will arrive in new green and white packaging with the Schaeffler name placed prominently at the front.
- INA and LuK will follow and transition to the main Schaeffler brand over the coming years.
- The names FAG, INA, and LuK will continue to appear on packaging and directly on the metal components themselves.
What Will Not Change
Schaeffler has stated that the core product specifications will remain identical. The following will stay unchanged:
- Original equipment quality, testing standards, and performance
- Part numbers, ordering agreements, and online catalog listings
- Direct laser markings and stampings of FAG, LuK, or INA on metal components
Key Details At A Glance
| Detail | Information |
|---|---|
| Company | Schaeffler India Limited |
| Sub-brands Affected | FAG, INA, LuK |
| Change | All sub-brands to move under main Schaeffler brand name |
| Rollout Start | Q2 2027, beginning with FAG |
| New Packaging | Green and white with Schaeffler name prominent (FAG first) |
| Sub-brand Names | FAG, INA, LuK names remain on packaging and metal components |
| Product Specs | Unchanged |
| Part Numbers | Unchanged |
| Division Leading | Vehicle Lifetime Solutions |
| Filing Date | September 8, 2026 |
Conclusion
Schaeffler India Limited has disclosed that its automotive aftermarket sub-brands FAG, INA, and LuK will be unified under the main Schaeffler brand name starting Q2 2027. The rollout begins with FAG and will extend to INA and LuK over the coming years. Product specifications, part numbers, and sub-brand markings on components will remain unchanged. The filing was made on September 8, 2026.